Trump’s Publications Can Move Markets. His Media Venture Is Launches a Paid Feed Traders

Trump Media & Technology Group is launching a paid data service that will give institutional clients real-time access to posts published on Truth Social, a move designed to capitalize on the market-moving power of President Donald Trump‘s social media activity.

The company announced to Axios that it will roll out an Application Programming Interface (API) on Aug. 1, offering subscribers “licensed, real-time access” to content from Truth Social and selected high-profile accounts.

Although the announcement never mentions Trump by name, the president’s account is widely viewed as the platform’s most valuable asset because it frequently serves as the first venue for official policy announcements affecting financial markets. “Markets already move on Truth Social posts,” Trump Media interim CEO Kevin McGurn said in a statement announcing the new service.

The White House referred CNBC’s inquiry to the Trump Organization, which declined to comment. Trump Media also did not respond to follow-up questions about the service, according to CNBC.

The launch targets hedge funds, trading firms, financial institutions and other professional investors that rely on low-latency data feeds to monitor breaking developments before they spread across broader news networks. Similar premium APIs are already offered by major social media companies, allowing firms to build automated trading models based on news, sentiment, and emerging trends.

Truth Social, however, occupies a unique position because it has effectively become President Trump’s primary communication platform. Trump frequently announces major policy decisions first on the platform, including updates on tariffs, immigration enforcement and military actions. Many of these posts never appear on his X account, despite that platform’s much larger audience of more than 112 million followers.

Earlier this week, for example, Trump announced on Truth Social that he would reinstate a naval blockade against Iran and impose a 20% fee on commercial shipping before reversing the decision two days later. He also used the platform to reverse a temporary pause on Immigration and Customs Enforcement traffic stops following the fatal shootings of two people. Those announcements carried immediate implications for investors tracking stocks.

Trump’s @realDonaldTrump account had approximately 12.9 million followers Thursday, making it the largest account on Truth Social, according to data cited by CNBC from SEO.ai. Other prominent accounts include Donald Trump Jr., Eric Trump, former Trump Media CEO Devin Nunes and former FBI Deputy Director Dan Bongino, though none consistently publishes official government information comparable to the president’s account.

The service has already attracted institutional customers ahead of its August launch, Trump Media said. The announcement has also renewed scrutiny over Trump’s financial ties to the company operating the platform where he communicates presidential decisions.

The company, which began trading on the Nasdaq under the ticker DJT following its March 2024 special purpose acquisition company merger, has seen its shares decline roughly 84% from their post-merger highs, according to FactSet data cited by CNBC.

Financial results have also remained under pressure. Trump Media reported a first-quarter 2026 net loss of $406 million, according to SEC filings. The company has attempted to diversify beyond social media, including a large bitcoin investment that later lost value as cryptocurrency prices declined.

Trump Media also announced plans last December to merge with a nuclear fusion company while considering spinning off Truth Social into a separate business. The company abandoned the spin-off effort in June, instead keeping the social media platform within its broader corporate structure.