Meta Now Selling AI Agents To Businesses Under Subscription Model

Meta is selling AI agents to businesses as part of a subscription under the Meta One brand. Concretely, Meta Business Agent can be used in different apps to respond to customer questions, recommend products and book appointments, CNBC noted.

The company introduced Meta One last week to provide premium services for creators and companies. It comes as the company seeks to diversify its sources of income as it struggles to sell physical and digital products.

“Now, a clothing shop in Birmingham or a bakery in São Paulo can offer the same always-on, highly-personalized experience as a major brand.” CEO Mark Zuckerberg said when introducing the product.

He also claimed that the company is also “building agentic capabilities” that can perform tasks such as “suggesting ways to grow your business, giving you competitive intelligence and real-time insights into what’s working and what’s not.”

“As our models advance, your agent will take on more and eventually help you run your whole business,” he added.

Meta has been conducting thousands of layoffs as it focuses on AI. It has also scrapped plans to fill 6,000 open positions.

The company ended the first quarter of 2026 with 77,900 employees, down 1% on the final quarter of 2025, following earlier rounds of redundancies. Those previous cuts were pitched as a way to streamline operations after heavy spending on the metaverse. This time, executives are far more explicit that jobs are being traded for computing power.

Zuckerberg said “we are seeing more and more examples where one or two people are building something in a week that would have previously taken dozens of people months.”

He also told employees that success “isn’t a given.” “AI is the most consequential technology of our lifetimes,” he said. He added that the company is transforming itself to “make sure it will always be the best place for talented people to have the greatest impact.”

“People tell us that they appreciate the ability to take greater ownership and execute their vision with less bureaucracy and management to navigate,” he added.

The finance head of the company, Susan Li, said during the earnings call from the first quarter that leadership doesn’t “really know what the optimal size of the company will be in the future.”

Employees are also protesting against the company’s decision to implement a technology tracking their mouse movement and keystrokes to train its AI model, according to a recent report.