Bigger is better: Bank of Singapore doubles down on the ultra-wealthy – and the bankers chasing them

[SINGAPORE] If it takes the same effort to serve a US$100 million client as a US$10 million one, then why not go bigger?

That blunt calculation is shaping the next phase of growth at Bank of Singapore (BOS), where chief executive officer Jason Moo is sharpening the private bank’s focus on ultra-high-net-worth (UHNW) clients – even as rivals across Asia compete for the same wealthy families.

The push is backed by aggressive hiring, bespoke investment capabilities and closer integration with parent OCBC’s broader “whole-of-wealth” ecosystem, as BOS seeks to position itself as a “house bank” for Asia’s richest clients.