Gen-Z Content Creators Head To UK Agency Insanity
EXCLUSIVE: Insanity, the talent agency that reps Maya Jama and Roman Kemp, is looking to the Gen-Z content creator space.
The London agency has hired four talent managers, who have brought with them the likes of Suzie Bonaldi, Emily Blackwell, Meggan Grubb, Phoebe Beckett, Karina Marriot, Grace Booth and Romany Henry.
Insanity has hired Rosie Clarkson, Blaise Kelly, Akeisha Fraser and Kareem Francis. Clarkson comes from HLD Talent and has brought Bonaldi, Blackwell and Grubb with her along with a new addition in Niall Kirkland. Kelly has built an Insanity roster including Beckett, Marriot, Booth and Henry.
Fraser and Francis, meanwhile, join from 22Sounds where together they developed a roster of Gen-Z creators, collaborating with broadcasters such as digital-first Channel 4.0. Fraser continues to manage creator Ben Oke and is additionally working alongside Talent Director, Courtneay Mann, on some of Insanity’s established roster like Yinka Bokinni, Kemi Rodgers, Sian Eleri and Adeola Patronne. Francis arrives with long standing Gen-Z creator client Benzo and has since signed Solomon Ian Sangala and Tristan Jones.
Insanity has made a number of separate Gen-Z signings including Isaac Smith, James Foreman, Olivia DiMartino, Liv Hirst, Heather Bowling, Millie Grace Court, Maya Shabs, Flossie Clegg, Aoife O’Farrell, Shini Muthukrishnan, D’nieccio Mitchell, Niall Gray and Nasra Saleh.
“Insanity has always thrived at the intersection of culture and creativity, and right now that’s being defined by a new generation of talent and managers,” said CEO Andy Varley. “Gen-Z are shaping what the future of entertainment looks like, from how stories are told to how audiences connect. These hires are another step forward in our mission to amplify all voices to be extraordinary and entertain the world.”
The hires and signings come with content creators becoming more and more involved with the traditional broadcasting space.
Insanity reps the likes of Jama, Kemp, Vick Hope, Jo Whiley, Mollie King and Sam Thompson.
