Brand Voice
He’s the N.F.L. Player. She Gets the Autograph Requests.
As he waited for a call from his agent in September, Isaac Rochell, a professional football player looking for a team, watched the National Football League’s opening weekend games...
Jeff Bezos’ Blue Origin Rocket Launch Could Give SpaceX Some Competition
Jan. 11: This article was updated to reflect a one-day postponement of the test launch.The foundational building block for Jeff Bezos’ space dreams is finally ready to launch.A New...
Scott Bessent, Trump’s Billionaire Treasury Pick, Will Shed Assets to Avoid Conflicts
Scott Bessent, the billionaire hedge fund manager whom President-elect Donald J. Trump picked to be his Treasury secretary, plans to divest from dozens of funds, trusts and investments in...
4 Takeaways From the Arguments Before the Supreme Court in the TikTok Case
The Supreme Court on Friday grappled over a law that could determine the fate of TikTok, an enormously popular social media platform that has about 170 million users.Congress enacted...
James Arthur Ray, 67, Self-Help Guide Whose Retreat Became Deadly, Dies
James Arthur Ray, an Oprah-endorsed motivational speaker who spent two years in prison after the 2009 deaths of three people in a sweat lodge, the culmination of a three-day...
In Los Angeles, Hotels Become a Refuge for Fire Evacuees
Follow continuing coverage of the wildfires in Southern California.The lobby of Shutters on the Beach, the luxury oceanfront hotel in Santa Monica that is usually abuzz with tourists and...
Trump and Republicans Cannot Stop Electric Vehicles, Experts Say
To a large extent, the electric vehicle market in the United States runs on Democratic policies. There are federal tax credits for car buyers. Subsidies for battery manufacturing. Cheap...
White House Ignites Firestorm With Rules Governing A.I.’s Global Spread
The next big fight over offshoring is playing out in Washington, and this time it involves artificial intelligence.The Biden administration, in its final weeks in office, is rushing to...
TikTok Case Before Supreme Court Pits National Security Against Free Speech
When the Supreme Court hears arguments on Friday over whether protecting national security requires TikTok to be sold or closed, the justices will be working in the shadow of...
TikTok Creators and Brands Are Bracing for a Potential Ban
The impending disappearance of TikTok, one of the most popular social media apps in the United States, has sent marketers, agencies and creators racing to embrace alternatives — even...
