Brand Voice

Want Eggs With Your Breakfast? Pay a Surcharge, Waffle House Says.
Anyone craving the all-day breakfast at Waffle House will have to shell out an extra 50 cents for each egg in their omelet or scrambled eggs, the restaurant chain...
This Vibrator Kept My Long-Distance Relationship’s Spark Alive
Material: Body-safe siliconeBattery: 1.5-hour USB-rechargeable battery with 1.5-hour run timeNoise level: QuietModes: 12 intensity levelsWaterproof: YesRemote- or app-controllable: App-controllable from anywhereSatisfyer has garnered many fans for its air pulse...
PepsiCo Adding Healthier Snacks as Its North American Sales Dip
Amid a national debate on highly processed foods and the rise of weight-loss drugs, PepsiCo is responding by offering healthier versions of some snacks.Early Tuesday, the company reported that...
The Closed-Door Battle to Become IOC President
Late Wednesday night, members of the International Olympic Committee gathered for a dinner at the Olympic Museum on the banks of Lake Geneva. The next morning, they would see...
Trump Wants to Know Why U.S. Cars Are Rare in Germany. Here Are a Few Reasons.
It is a question that vexed President Trump eight years ago and has re-emerged as a reason behind his threat to impose tariffs on the European Union: Why don’t...
How a Sale of TikTok Would Work and Who Might Buy It
There's a new parlor game on Wall Street: guessing TikTok’s next owner.President Trump signed an executive order in January that delayed enforcement of a law that banned the popular...
Fed Official Pushes Back on Pre-emptive Policy Moves
Federal Reserve officials wrapped up their final meeting of 2024 with splits surfacing over how many more interest rate cuts they should make given strong economic growth, lingering inflation...
Why These Companies in Louisville, Ky., Fear Trump’s Tariffs
The people running CRG Automation are not openly rooting for global economic chaos, but they concede that they are in a perfect position to profit from it.The more that...
How an Activist Group Helped Torpedo MDMA Therapy
After more than three decades of planning and a $250 million investment, Lykos Therapeutics’ application for the first psychedelic drug to reach federal regulators was expected to be a...
China Strikes Back After Trump Imposes 10% Tariff on Goods
Beijing responded swiftly on Tuesday to the tariffs President Trump had promised, announcing a fusillade of countermeasures targeting American companies and imports of critical products.Mr. Trump’s 10 percent tariff...
‘60 Minutes’ Head Producer Says He Won’t Apologize Over Trump’s Lawsuit
The head of “60 Minutes” told the show’s staff on Monday that he would not apologize as part of any prospective settlement in a lawsuit brought by President Trump...
Trump’s Trade Move Could Increase Costs for Many Online Goods
President Trump’s decision to impose hefty tariffs on Canada, Mexico and China included a little-noticed but significant change to how online purchases will be taxed when they enter the...