Brand Voice

Microsoft and Nvidia: The Tech Giants Taking a Quieter Approach to Trump
Friday afternoon last week, Jensen Huang, the chief executive of the chipmaker Nvidia, slipped into the White House to meet President Trump for the first time. There was no...
Why Are People Wearing Apple Watches on Their Ankles?
“But then my other arm would always get tired from pushing the stroller,” she said. “So I was like, ‘You know what? Let me put it on my ankle.’”Ms....
How Going to Commercial During the Super Bowl Works
Television commercial breaks are the bane of every N.F.L. fan. They interrupt a game already riddled with stoppages, bombard viewers with come-ons and force fans and players in the...
Right-Wing Crusade Against USAID Has Been Fueled by Falsehoods
The video falsely claiming that the United States Agency for International Development paid Ben Stiller, Angelina Jolie and other actors millions of dollars to travel to Ukraine appeared to...
Trump and Musk Attack Journalists by Name in Social Media Posts
President Trump has made clear his animus toward mainstream media organizations. Now he’s getting more personal.Mr. Trump and his key lieutenant, Elon Musk, who has been empowered to run...
Trump Administration Move to Freeze E.V. Charger Funding Confounds States
A new federal order that freezes a Biden-era program to build a national network of electric vehicle charging stations has confounded states, which had been allocated billions of dollars...
Trump Says He Will Announce Reciprocal Tariffs Next Week
President Trump indicated he was ready to broaden his trade war on Friday, saying that he would announce reciprocal tariffs on other countries next week.Such a measure would raise...
Fire Destroys Ohio Farm Building Holding Thousands of Chickens
A fire tore through a large commercial farm in western Ohio this week that was housing hundreds of thousands of chickens raised to lay eggs, dealing another blow to...
Young Aides Emerge as Enforcers in Musk’s DOGE Team Efforts
The secrecy, Musk allies have said, is necessary so the team members do not become targets.Several of Mr. Musk’s aides have resisted being listed in government databases out of...
The Best and Worst Super Bowl Commercials, Ranked
Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available national ads that I could track down; the list...
After DeepSeek Upended the Market, Is It Worth Investing in A.I.?
Daron Acemoglu, a winner of the 2024 Nobel in economic science, gave me some answers. “There is a lot of hype in the industry,” he told me in a...
Trump Says Nippon Steel Will Make Major Investment in U.S. Steel
President Trump said on Friday that Nippon Steel was planning to make a major investment in U.S. Steel after the Biden administration moved to block the Japanese company’s $14...