Brand Voice

OpenAI Rejects Elon Musk’s $97.4 Billion Bid for Control of the Company
OpenAI’s board of directors on Friday rejected a $97.4 billion bid by Elon Musk and a consortium of investors to gain control of the artificial intelligence company, deepening a...
What to Know About VAT, the Tax System Used in Europe That Trump Despises
President Trump on Thursday ordered his advisers to determine new tariff rates on America’s trading partners, a move that he said would “correct longstanding imbalances in international trade.”As part...
The Restaurant That Started Panda Express
This orange chicken has not been waiting for you on the steam table. It has not been bouncing and sweating in the darkness of a clamshell container while you...
Trump’s Tariffs Could Worsen Europe’s Economic Slowdown
President Trump’s promise to hit the United States’ trading partners with tit-for-tat tariffs — including penalties for taxes that he claims the European Union unfairly imposes on American imports...
Trump’s Funding Freezes Bruise a Core Constituency: Farmers
Skylar Holden, a cattle rancher in Missouri, had signed a $240,000 cost-sharing contract with the Agriculture Department to add fencing and improve the watering system for his property. But...
Overlooked No More: Lena Richard, Who Brought Creole Cooking to the Masses
This article is part of Overlooked, a series of obituaries about remarkable people whose deaths, beginning in 1851, went unreported in The Times.In 1949, as the chef Lena Richard...
Which Interest Rate Should You Care About?
Watch out for interest rates.Not the short-term rates controlled by the Federal Reserve. Barring an unforeseen financial crisis, they’re not going anywhere, especially not after the jump in inflation...
How to Back Up All Your Data and Important Documents
In recent weeks, Elon Musk and his aides have gained access to many federal agencies’ systems and unknown amounts of data. Many readers have written in to share their...
The Soaring Cost of Eggs Is Hitting Your Local Breakfast Spot
Karen Huebner did not want to raise the price of omelets.Even as she was paying more for eggs week after week, she held prices steady on over-easy dishes and...
Trump Is Newly Unleashed on Trade, With Global Consequences
President Trump is pursuing a far more aggressive trade policy than he embraced in his first term, allowing his unfettered instincts about how to put America at the forefront...
Why Investors Appear Unfazed by the Latest Trump Tariffs
Elon Musk’s growing power in government appears to be making some of his businesses more of a magnet for investors. Case in point: Banks have managed to sell off...