Beer made from bath and laundry water hits shelves

Beer made from bath and laundry water hits shelves


A San Francisco startup putting a new spin on the shower beet … serving up cold one from recycled shower and laundry water.

Epic Cleantec, a cleantech firm specializing in on-site wastewater purification, has launched two brews crafted from recycled graywater, the San Francisco Business Times reported.


A “Shower Hour IPA” beer can with a rubber duck on top, moving on a conveyor belt. YouTube/Epic Cleantec

The lineup includes the “Shower Hour IPA,” a crisp, juicy take on the classic IPA, and the “Laundry Club Kölsch,” a light, smooth golden ale. Both are brewed with water captured from residential buildings and purified until, as the company claims, it’s “better than tap water in most cities in America.”

“These beers aren’t a gimmick. They’re brewed with purpose, using ultra-clean recycled water and premium sustainable ingredients,” the company said on its YouTube channel.


Two beer cans, "Shower Hour IPA" and "Laundry Club Kölsch," made from recycled water, with a rubber duck in front and a person holding a glass of beer in the background.
Two new varieties of beers created through a partnership of Epic Cleantec and Devil’s Canyon Brewing Company.’ YouTube/Epic Cleantec

Epic’s core business is installing high-tech purification systems in major commercial buildings — Salesforce Tower among them, but the startup is betting its beer can help change public perception about drinking recycled wastewater.

Epic plans to churn out 250,000 cans next year, according to the Business Times.

The company partnered with Devil’s Canyon Brewing Company in San Carlos and is ramping up thousands of cans for retail distribution. The beers are available online now and will soon hit shelves at BevMo, Total Wine & More and Bianchini’s Market, the paper reported.

Bottoms up, and maybe don’t think too hard about where your beer was before it was canned.



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Liam Redmond

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