Posts by Liam Redmond
Brand Building: The Foundation of Marketing Success
When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it starts with a solid brand foundation. Building a strong brand identity creates the consistency needed across all marketing channels. This consistency is what builds consumer trust…
Read MoreContributor: The web is awash in AI slop. Real content is for subscribers only, and democracy suffers
Princess Diana stumbling through a parkour park. Team USA taking gold at the Bong Olympics. Tank Man breakdancing in Tiananmen Square. Kurt Cobain playing pogs. Tupac Shakur seeking poutine in Costco. Open AI’s Sora 2 artificial intelligence video generator debuted this month, and the internet’s mind-benders pounced upon it. Hilarious and harmless? Or a symbol…
Read More5 Ways You’re Accidentally Reducing the Lifespan of Your Office Assets
Your office space is more than just four walls and a few desks; it is a significant financial investment. From ergonomic chairs and cutting-edge tech to flooring and fixtures, every item contributes to your business’s operational efficiency and professional image. However, many businesses inadvertently engage in practices that can shorten the lifespan of their office…
Read MoreWearable tech for your dog? Life360 releases a new pet tracker
Millions of people already use the Life360 app to track the location of their family members and loved ones. Now the California tech company behind the popular family safety app is hoping people will use a new gadget and their location-tracking services to keep tabs on their pets. On Wednesday, Life360 unveiled a new tracking…
Read MoreOpenAI launches its own browser to compete with Google
OpenAI launched its own web browser called Atlas, hoping to use its artificial intelligence superpowers to take away market share from Google, which has dominated the browser and search markets for decades. “AI represents a rare once-in-a-decade opportunity to rethink what a browser can be about,” Sam Altman, chief executive of OpenAI, said during Tuesday’s…
Read MoreYouTube steps up its shopping game with help from influencers
Inside a historic aircraft hangar in Playa Vista, crowds of people gathered on Thursday to browse the latest fashions from handbags to clothing and shoes as they prepared for the holiday shopping season. These weren’t shoppers or retailer buyers searching for the latest products. Instead, they were YouTube video creators who were being courted by…
Read MoreF1 races to air exclusively on Apple TV next year
F1 races are exclusively coming to Apple TV next year as part of a five-year deal announced Friday between the tech giant and Formula 1. Apple TV subscribers in the U.S. will have access to practice, qualifying, Sprint sessions and Grands Prix footage, as well as F1 TV Premium, Formula 1’s subscription service. Some races…
Read MoreHow Doing Good Teaches Students Entrepreneurship
In the next decade, nearly 40% of the skills required for jobs are expected to change, according to the World Economic Forum’s Future of Jobs Report 2025. Automation, AI, and shifting global markets are redefining what it means to be employable. In this landscape, young people need more than academic achievement—they need adaptability, leadership, creative…
Read MorePersistence: The Only True Difference Between Success and Failure
Success isn’t complicated. After years of building businesses and mentoring entrepreneurs, I’ve collected plenty of advice, but the most powerful insight came from an unexpected source: Seth Rogen. His observation cuts through all the noise about success strategies: “The difference between people who make it and people who don’t is the people who made it…
Read MoreThe secrets behind the South Korean cosmetics boom: K-pop, Kardashians and churn
SEOUL — Jo Min-Su was working toward a computer science doctorate at one of South Korea’s best universities when he stumbled on his calling: building a better lip gloss. The 30-year-old sat near his booth at Seoul Beauty Week, pulled out a stick of his brand — named Blup — and gave his upper lip a dewy…
Read MoreSpotify video podcasts are coming to Netflix
Spotify video podcasts are coming to Netflix, further diversifying the types of content on the Los Gatos, Calif.-based streaming service beyond movies, TV shows and games. The move reflects how many people are consuming their podcasts not just by listening, but by watching the podcasters conduct their discussions on video. Roughly 70% of podcast listeners…
Read MoreCalifornia cracks down on water theft but spares data centers from disclosing how much they use
Gov. Gavin Newsom has vetoed legislation that would have required data centers to report how much water they use. New data centers have been rapidly proliferating in California and other western states as the rise of artificial intelligence and growing investments in cloud computing drive a construction boom. The centers, full of equipment, generate lots…
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