Posts by Liam Redmond
Your Brand Needs One Emotional North Star
Every strong brand lives or dies on emotion. As Erik Huberman, I’ve seen founders obsess over fonts, funnels, and features while missing the single question that matters: what do you want people to feel? That answer should guide everything you say and do. My view is simple: you need one core emotional driver that sits…
Read MoreWhat Sustainable Ambition Looks Like (and why most people miss it)
You probably carry two competing stories in your head. One says you must grip the throttle, sleep at the office, raise now, hire faster, ship yesterday. The other whispers that you cannot burn your future self to fund today’s goals. Sustainable ambition is the quiet middle path. It is not smaller, it is sturdier. Founders…
Read MoreHow to know when your product-market fit is real—or just luck
You’ve got early traction. Customers are talking, revenue is growing, and your Slack is full of emojis. But somewhere between your investor updates and the next sprint, a question keeps nagging you: Is this product-market fit—or just a lucky streak? Every founder faces this moment. The uncertainty feels like standing on a cliff with fog…
Read MoreGrindr chairman steps down amid his bid to take the company private
The West Hollywood-based queer dating app Grindr could soon go private after the chair of the board submitted a buyout bid and stepped down from his position. James Lu, who served on Grindr’s board for more than five years, said last week he was resigning to focus on personal business pursuits. In October, Lu and…
Read MoreStop Chasing Validation Build Brands People Trust
As a founder and operator, I’ve learned that growth isn’t magic. It’s method. The Hawk Method breaks it into three parts: awareness, nurturing, and trust. My view is simple. If you don’t build trust into your brand, you’ll rent attention forever. That’s expensive, fragile, and unsustainable. This matters because anyone can buy clicks. Few can…
Read MoreMichigan, New Jersey, and More: The States Driving Legal Online Casino Play
Online casino gaming continues to expand across the United States, with some states shaping the path forward more than others. A growing number of regions now allow residents to access legal online platforms for slots, table games, and other forms of digital wagering. While federal law leaves much of the regulation to individual states, several…
Read MoreMarketing Insights From Someone Who’s Seen It All
After twelve years in the marketing trenches working with over 6,000 companies, I’ve developed a unique perspective on what actually works in this field. As the founder and CEO of Hawk Media, I’ve had the privilege of serving as an outsourced CMO and marketing team to more than 600 brands across virtually every industry. This…
Read MoreCalifornia backs down on AI laws so more tech leaders don’t flee the state
California’s tech companies, the epicenter of the state’s economy, sent politicians a loud message this year: Back down from restrictive artificial intelligence regulation or they’ll leave. The tactic appeared to have worked, activists said, because some politicians weakened or scrapped guardrails to mitigate AI’s biggest risks. Gov. Gavin Newsom rejected a bill aimed at making…
Read MoreHard Assets for Uncertain Times
During periods of economic uncertainty, investors often turn to tangible assets that offer stability beyond traditional markets. Hard assets – physical items with lasting worth – have historically provided a buffer against inflation and market volatility. While property and precious metals remain popular choices, alternative hard assets, such as whisky casks, have attracted significant attention…
Read MoreStuck in traffic? Google Maps has a smarter AI assistant for you
Drivers navigating traffic on their morning commutes will be able to do much more than just find directions and the nearest gas station on Google Maps. In the coming weeks, Google will add its artificial-intelligence-powered assistant Gemini into Google Maps, making it possible for drivers to get answers to more complex questions while they’re on…
Read MoreComplete Checklist for Car Warranty Claims
Have you ever purchased a vehicle that started causing you trouble sooner than expected? It is frustrating when a car you have invested in does not perform as desired. Warranties work this way, giving you the right to request a fix, replacement, or refund. It is better to learn to deal with car warranty claims…
Read MoreWaymo killed KitKat. California neighborhood mourns a corner-store cat
San Francisco has been mourning the death of KitKat, a beloved corner-store cat who died after being struck by a Waymo robotaxi last week. KitKat graced the counters of Randa’s Market on 16th Street, near the historic Roxie Theater in the Mission District. KitKat was first introduced on the store’s Instagram page six years ago,…
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