All3Media International, Merzigo Team To Boost YouTube & Facebook Reach Of Programs Including ‘Midsomer Murders’ & ‘Peep Show’

EXCLUSIVE: Merzigo and All3Media International are teaming up. Merzigo optimizes the reach and coverage of TV properties across YouTube and Facebook and it will work with several of All3Media’s big-ticket brands as part of the deal.

London, Istanbul and LA-based Merzigo will manage All3Media International FAST channels including the scripted focused service Demand Drama, unscripted channel So Real and lifestyle offering Inside Outside. Specifically, it will work with All3 titles including 10 Years Younger, Obsessive Compulsive Cleaners, The Great British Menu, Shameless, Midsomer Murders, Undercover Boss and Peep Show.

Merzigo was front and center at MIPCOM this year and is working with content owners and distributors that want to better exploit their libraries and IP on digital platforms. The large distributors have teams launching FAST channels and seeding content to digital. Their primary focus, however, is getting funding, production and sales deals over the line, so several are handing off digital optimization duties to the specialists such as Merzigo, which claims 13 billion monthly views across 5,000 digital channels.

“As a distributor with a significant library we want to ensure that our content is as widely monetized on YouTube and Facebook as possible and we are excited to be working with Merzigo on some of our catalogue titles,” said Louise Pedersen, CEO of All3Media International. “Merzigo has a complementary strategy to our existing YouTube and Facebook monetization activity, and we are thrilled to be working together on this new partnership.”

Yiğit Doğan Çelik, Chairperson & CEO of Merzigo Global, added “This agreement marks a major milestone in our expansion within the UK market. Being entrusted with the management of some of the most iconic British IP underscores Merzigo’s leadership in content monetization and optimization across YouTube and Facebook.”