More Than Half Of Latinos In The U.S. Are Planning On Voting For House Democrats: Poll Shows
Over half of Latinos in the U.S. are planning on voting for a Democratic House candidate in the upcoming midterm elections, according to a new poll.
Conducted by UnidosUS, the survey shows that 27% of respondents are planning to vote for a Republican candidate and 19% remain undecided.
The poll was conducted among 3,000 registered Latino voters across 32 competitive congressional districts. It has a 1.8% margin of error.
CBS News noted that the 54% result is the same share of the vote that Democrats got in the 2024 House elections, a figure that represented a large drop compared to previous cycles. The party got 60% of the demographic’s support in 2022, 63% in 2020 and 69% in 2018.
UnidosUS noted that both parties are underperforming with Latinos. Many are abandoning President Donald Trump, who got 48% of the group’s vote in 2024, a 12-point increase compared to the previous election. In fact, a quarter of respondents who voted for Trump said they would not support him again. That figure was 9% in April of last year and 13% in November.
About two thirds of respondents disapprove of Trump’s job performance, with many citing the cost of living and inflation as a cause, along with immigration enforcement, jobs and wages and the war in Iran.
However, that is not translating into tangible gains for Democrats. A survey from earlier this year showed that Latinos now have the least party loyalty of any major voting group and are the most likely to identify as independents.
Speaking to Axios, consultant Mike Madrid, author of “The Latino Century: How America’s Largest Minority is Transforming Democracy,” told the outlet at there has been a “dealignment” in the demographic’s political tendencies, and can now be divided into three large groups: MAGA, progressives and disillusioned nonvoters.
Madrid told the outlet that both Democrats and Republicans should shift their approach to those they want to appeal to. “Latinos aren’t listening to Ranchera music at construction sites as much as they’re listening to Joe Rogan’s podcast,” he claimed. “We’re the only ones who are a true swing vote for rational reasons.”
Some in the GOP have been sounding the alarm about the party losing Latinos after overperforming with the demographic in the 2024 election. One of them is Rep. Maria Elvira Salazar, who warned that Latinos are leaving the party in droves and the party must “reverse course” to address the matter.
“Today we are watching it unfold in real time. Hispanics are leaving the GOP in large numbers, and pretending otherwise won’t fix it. As Republicans, we must reverse course and act now,” she said in a social media publication in late January.
