Tiger Beer’s 100-year history: From Singapore birth to global production
[SINGAPORE] On Tuesday (Mar 24), Tiger Beer maker Asia Pacific Breweries (APB) said it will wind down its brewing operations in Singapore – almost a century after it first started production.
APB said it will transition to an import-based supply model over the next two years.
The beverage is Singapore’s No 1 selling beer and is available in over 75 countries.
Started in 1932 as a joint venture between Fraser and Neave and Heineken, the golden tropical lager has since built a global following.
From British colonial rule, Japanese occupation during World War II, through to Singapore’s independence and years of nation building, Tiger was a steadfast favourite of beer drinkers here.
It has served not merely as a fast-moving consumer beverage, but as a barometer for the Republic’s transformation from a British colonial entrepot into an industrialised republic.
The Business Times looks at how the brand earned its stripes: its survival through global geopolitical conflicts, its rapid regional expansion, the high-stakes corporate warfare over its ownership, and the modern supply chain realities that have ultimately determined its manufacturing future.
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