Straits Trading launches senior living pilot in Singapore, Malaysia

[SINGAPORE] Mainboard-listed The Straits Trading Company on Tuesday (Dec 23) unveiled a new pilot programme for senior living known as The Silver Movement.

The initiative is part of group’s broader strategy to build an integrated independent value-chain in the senior living business, and to expand its presence in this growth sector, said The Straits Trading Company, a conglomerate with operations in resources, property and hospitality.

The programme is part of the company’s goal to provide seniors with a customised platform that meets their lifestyle needs, fosters engagement, and enables seamless access to services through trusted providers and digital solutions.

The Silver Movement is an operating company that oversees asset and property, facility and operational management. Its operations also encompass an artificial intelligence-assisted app to empower independent living for seniors.

The platform’s services are planned around four key focus areas: accommodation and lifestyle services; learning and personal enrichment; travel and unique experiences; and investing, subject to regulations.

Eric Teng, group chief operating officer of The Straits Trading Company, said that The Silver Movement advocates a “new dimension before the stage of retirement and assisted living”.

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“People today are living longer and remaining active well into their later lives. We believe this phase in life should continue to be fulfilling and fun. The pilot programme would help to refine the integration of property, operation and services in the independent-living value chain,” Teng said.

The pilot programme will involve up to 500 participants, with plans for deployment in Singapore and Malaysia as its initial markets.

To test and refine its core features, service workflows and platform usability, participant feedback will be actively sought during the pilot, to guide further development and optimisation, the company said.