I Shop for a Living & These Are the 10 Gifts I’m Buying Everyone on My List

Shopping is literally my job, which means I average 40 hours a week scrolling through sales, testing new products, and pouring over customer reviews. I’m pretty much an expert in the gift-giving department as a result. 

I know the present that will make your seriously difficult-to-impress little brother smile (with teeth!) and what to wrap up for your mom who swears she “doesn’t want anything” this year. I even have fool-proof ideas for that impossible-to-shop-for friend.

But of all the gifts on all the guides, there are a few standout picks that I’m not just telling you to shop—I’m buying and wrapping up for my own loved ones, or TBH, asking for myself.

Think: the viral Lola Blanket (loved by Jake Shane, Alix Earle, and Oprah), ballet flats that will actually keep your feet warm in the winter, and cashmere socks that won’t break the bank.