Google AI, Ashton Kutcher-Backed Animation Studio Spiridellis Bros. Partners With ‘Raining Tacos’ Creator Parry Gripp & Roblox On Parryverse
EXCLUSIVE: AI-powered animation studio Spiridellis Bros. Studios has announced an exclusive partnership with songwriter and music artist Parry Gripp, whose songs for children have drawn hundreds of millions of views over the past decade.
The deal gives Spiridellis Bros. global rights to develop characters, stories, and worlds from Gripp’s full catalog to create a new family entertainment universe called the Parryverse.
News of the partnership comes just six weeks after Evan and Gregg Spiridellis announced the creation of Spiridellis Bros. Studios, with a high-profile backers including Polaris Founders Capital, Caruso Ventures, Google’s AI Futures Fund, Ashton Kutcher, Guy Oseary, Chris and Crystal Sacca and Tim Ferriss.
Gripp will join the studio as a partner, with his music serving as the foundation for the multi-format franchise spanning digital shorts, television, games, toys, live events, and more.
The music artist has been the frontman of Santa Barbara rock band Nerf Herder since the early 1990s but has achieved global fame in the past decade with his songs for children about food and animals.
His ParryGrip YouTube channel showcasing the tunes and accompanying short animations has some 1.56 million subscribers while its more than 250 posts have generated hundreds of millions of views.
Gripp’s 2012 tune ‘Raining Tacos‘ went viral between 2014 to late 2019, after it became popular with player base of the Roblox platform, with the video on his YouTube site garnering close to 100 million views.
The new venture will launch the partnership with a “Welcome to the Parryverse” event in a global virtual concert on Roblox on November 28, 2025.
“Parry Gripp’s song ‘Raining Tacos’ has truly been a part of the soundtrack of our platform, captivating our community for years,” said Jessica Meehan, Music Partnerships Lead at Roblox. “As a long-standing favorite, we are excited to be hosting this launch event for Roblox users across the globe within The Block.”
“I’m totally pumped for this virtual Roblox concert,” said Gripp, “and even more excited to blast off into the Parryverse with the Spiridellis brothers!”
After the premiere on Roblox, the studio will release a steady stream of short-form content across Instagram, TikTok, YouTube, and other platforms.
The Parryverse builds on the Spiridellis brothers’ longtime collaboration with Gripp. The brothers commissioned over 70 songs from Parry for their 11-time Emmy award-winning television series, StoryBots, which they started on YouTube in 2012 and sold to Netflix in 2019.
“More than anything, my brother and I are Parry Gripp fans,” said Evan Spiridellis. “The opportunity to bring the lovable characters in his songs to life in a much bigger way is going to be the most fun we have had in our careers!”
Launched in October 2025, Spiridellis Bros. Studios Inc. is an AI-powered animation studio using cutting-edge technologies to create original franchises across films, television, digital shorts, games, and toys.
The studio combines the Spiridellis’ decades of experience at the intersection of technology and entertainment, including pioneering viral video with JibJab, producing ElfYourself, and the Emmy-winning StoryBots franchise.
“With the generative media technology tools coming online today, we believe a golden age is coming for small studios who know how to tell great stories and make great art. We couldn’t be more excited about the future,” said Gregg Spiridellis.
