Punching above their weight: Boutique gyms finding their niche in the face of competition, rising costs

Punching above their weight: Boutique gyms finding their niche in the face of competition, rising costs


Opening a competitive commercial gym will set potential owners back at least S$750,000 – a figure that’s been increasing

[SINGAPORE] Eager to open a boutique training gym, Li Kun Rong emptied his bank account four years ago – which had less than S$70,000 at the time – to launch Storm Athletic Club.

That amount was barely enough to purchase the basic equipment. In fact, he did not even have anything left to buy enough training mats to cover the gym flooring.

Today, the 31-year-old founder and CEO of the gym that’s located in Kim Keat near Novena has some 100 active members.



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Liam Redmond

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